Starbucks&x27 biggest competition isn&x27t Dunkin&x27 Donuts — it&x27s your neighborhood hipster coffee shop

starbucks biggest competition is not another chain of coffee shops.

rather than worry about the impact of dunkin’ donuts or tim hortons, the coffee giant is keeping an eye on trendy independent stores, according to chief financial officer scott maw.

Reading: Local coffee shops vs starbucks

“We don’t yet see any competitors or even a smaller group of competitors influencing our business at any point,” Maw said at the UBs Global Consumer & Retail Conference on Thursday. “But what we’ve recognized…is the collective group of independent coffee shops that are doing much of what Starbucks has done so well for so long.”

See also: 5 Phong cách thiết kế quán cafe nổi bật

in other words, promoting dunkin’ donuts won’t hurt starbucks sales. However, the rise of trendy neighborhood stores has the potential to drive customers away from Starbucks in the long run, especially if Starbucks can’t compete when it comes to service and the environment.

“It’s that third-party vibe, it’s a comfortable place to be, it’s a next-level coffee experience,” Maw said. “They’re not taking part [of] us, but what we know is if we don’t get our service levels right and customers don’t engage in the right way, they now have options.”

Concerns that independent coffee shops will attract Starbucks customers are amplified by the chain’s growing ubiquity, Maw said.

widespread popularity can destroy the image of a fashion brand. As Starbucks opens more locations, maintaining its reputation as a coffee snob becomes more difficult, especially relative to independent chains.

See also: Best French Roast Coffee: Our Top 5 Choices

“it would be easy for people to forget that we still source, roast and deliver the highest quality coffee you can get anywhere in the world,” maw said. “it’s as good as it gets, but for customers…they might not associate that with starbucks because we’re everywhere.”

The company’s solution has been to invest in roasteries and the reserve brand, which provide a more unique Starbucks experience.

Starbucks plans to open 20 to 30 roasteries, which are tourist-friendly megalocations that roast coffee on their premises and serve pricey drinks like the $10 nitro cold brew float. In addition, the company will open 1,000 reserve stores, serving small-batch coffee and in-house brewed foods, and will add reserve bars at 20% of all locations, allowing them to serve more exotic blends made with a wider variety of methods.

Concerns that Starbucks could lose its edge over independent coffee shops is currently a top concern for the company. In April, CEO Howard Schultz will step down to focus on the reserve brand, which he believes will have a “halo effect” across all Starbucks locations.

See also: Gadget Review: Six of the Best Hand Coffee Grinders

bhh

Related Posts

Best coffee for cold brew reddit

BEST COFFEE FOR COLD BREW REDDIT USERS RECOMMENDED

Cold brewed coffee is a popular and refreshing way to enjoy coffee, and with its growing popularity, there are countless options available on the market. for coffee…

Best flavored coffee reddit

Price and Buy hazelnut coffee beans Reddit Cheap Sale

there are many cheap low quality american hazelnut coffee beans named reddit options available on the market that are produced using unsustainable methods and many artificial ingredients….

How many ounces in a cup of coffee

How Many Ounces In A Coffee Cup

How many ounces are in a cup of coffee seems like a simple question. however, the ounce per cup of your coffee will depend on a few…

Best coffee in denton

Top 10 Coffee Shops in Denton

western oak coffee bar near the heart of downtown, west oak was founded by two firefighters and stands out aesthetically among denton coffee shops with its cool…

Best coffee in the world by country

Whats the Best Coffee Country in the World?

coffee is more than a drink; It is a way of life. One of the most mass-produced products in the world, coffee is a staple in many…

Best light roast coffee 2020

Our 12 Best Light Roast Coffees To Buy in 2022

light roast coffee is not for everyone. it has different flavors than dark roast because it’s more vibrant and has less oil, but it can also seem…