Independent roaster and mobile barista cart company docent coffee will open a coffee shop on edgewood avenue in october. will occupy the space currently occupied by cafe & Veil in what basically amounts to a rebranding and service expansion and not necessarily a closure, as Eater Atlanta was previously told.
a source close to the situation now tells eater atlanta cafe & velo and docent are owned by jeff demetriou and nolan hall. the roastery for teachers, premium coffee, is owned independently by hall. It looks like all three entities will merge under one roof and become known as Docent Coffee sometime in October and refocus on the local Atlanta art scene.
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“Your concept is really cool. we’ve been using and selling docent coffee for about six months, and we think it’s probably the best in town in terms of local roasters,” said a representative from cafe & veil tells eater atlanta. “They are also trying to recapture that community aspect of specialty coffee that has disappeared from the city in recent years.”
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docent has brewed coffee throughout the greater atlanta area through its pop-up mobile cart. she partners with local atlanta artists like sarah emerson and kyle brooks (blackcattips) to provide packaging designs for her ten coffee roasts.
The plan is to build a permanent roastery on the space along with a small retail store and cafeteria. docent also hopes to secure a “fleet” of mobile barista carts and eventually a “coffee shop trailer.” In an effort to make “local artisan coffee and art more accessible, accessible, and engaging,” Docent will continue its pop-up events and local catering options.
the teacher’s menu shouldn’t change much from cafe & veil. the cafeteria will serve breakfast and lunch and will include baked goods, toasties, sandwiches, bowls, and vegan options. a selection of coffee drinks and teas will also be available.
“great-tasting coffee is indifferent to the ceremony, pretext and circumstance many people try to associate it with,” says docent’s nolan hall in a prepared statement. “We put 100% of our experience and passion for craftsmanship into every batch of coffee we roast and serve, and we feel that the substantial experience of drinking our coffee will always convey that fact to the customer much better than any kind of formality, attitude, or stylistic aesthetic.”
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docent is working on a series of events with each of the ten Atlanta artists they work with to design their coffee packaging.
The company started a crowdfunding campaign to help finance its new permanent location in the former Fourth Ward. docent wants to raise the extra money needed to open the roastery and cafe after the sudden departure of one of his main investors.
381 edgewood avenue se. atlanta docentcoffee.com.
update: This story has been updated to clarify the rebranding and the relationship between the two stores and the roastery.
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